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Case Studies/Retail · Australia
Retail 🇦🇺 Australia Time & Material

Intelligent retail location analytics powered by ArcGIS Online.

An Australian retail enterprise needed to improve store planning, territory management, and customer engagement using geospatial intelligence. Aeologic deployed an ArcGIS Online platform integrated with retail operations, enabling real-time location analytics, demographic insights, and interactive mapping that helped optimize store performance and accelerate data-driven business decisions.

19%Lower operational costs
11%Higher operational efficiency
250+Retail assets connected
9 wksPilot to production
The Challenge

Retail operations lacked real-time visibility and relied on disconnected manual processes.

The retailer managed multiple store locations, customer datasets, sales territories, and operational assets across Australia using disconnected spreadsheets and reporting tools. Business teams struggled to identify high-performing regions, optimize expansion strategies, and monitor store performance with location-based intelligence.

  • Customer and store data scattered across multiple systems
  • Limited visibility into regional sales performance
  • Manual territory planning and site selection processes
  • Inconsistent location intelligence for business decisions
The Solution

An ArcGIS Online platform integrated with Aeologic's 8-Layer Automation Framework.

Rather than replacing existing government systems, Aeologic implemented an AWS SageMaker machine learning layer that consolidated operational datasets, automated data preparation, trained predictive models, and generated real-time forecasts for service demand and resource planning. The solution integrated with existing government applications, providing secure analytics dashboards, automated reporting, and AI-powered recommendations for policy and operational teams. AWS SageMaker is widely used to build, train, and deploy machine learning models at scale.

01MAP
Stores & customer locations
02ANALYZE
Geospatial business intelligence
03OPTIMIZE
Territory & expansion planning

A centralized intelligence dashboard provided administrators with predictive demand forecasts, operational KPIs, anomaly detection, and interactive analytics, enabling departments to make faster decisions while improving collaboration across government services.

"We moved from reacting to operational issues after they occurred to planning for them days in advance. Predictive analytics has significantly improved how we allocate resources and deliver public services."

— Program Manager, Retail Initiative (illustrative quote)
The Results

Smarter retail planning, better operational visibility, and a scalable GIS foundation.

  • 19% reduction in operational costs through real-time decentralized data synchronization
  • 11% improvement in operational efficiency by minimizing dependence on centralized storage
  • Improved planning accuracy with predictive insights across operational and administrative workflows
  • Scalable machine learning architecture designed to support additional government departments, policy analytics, and future AI-driven public sector initiatives.
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