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Transforming Retail Industry

How Big Data Is Transforming Retail Industry

Personalization is the “new marketing”. In 2019, the chatbots took over marketing strategies of several companies, and it worked wonders. People got accustomed to customizing shopping suggestions and getting recommendations on their browsing history. The facilitator of this last mile (cart to checkout) marketing, is Artificial Intelligence, Machine Learning and analytics (Big Data). This combination…