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Benefits of Using CRM to Accelerate Real Estate Sales

Benefits of Using CRM to Accelerate Real Estate Sales

Real estate has been one of the worst affected verticals by the epidemic. Still, it has always surfaced to be veritably flexible to the bubble, smash, and collapse. There have been several cases to pride the severity of the real estate sector and its deals. For case, the 2007 real estate crash, the 2011 recession, or the 2015-16 depression – real estate has revived every time. The reason real estate has survived the dynamic  market is its flexibility to acclimatize. Successful realtors have implemented the digital sales model to suit their client preferences. Therefore, the time is ripe for you as well to try out these real estate sales strategies to boost transformations. In this blog, we are going to discuss the benefits of using CRM to accelerate real estate sales.

Also read: The Role of E-Commerce CRM in the Retail Industry

Current Market Forecast

There are multiple benefits of using CRM in real estate sector which will be discussed in the following sections. The real estate sales sector has seen a variation in demand over the last couple of months. In other words, the need for office spaces and people accommodations is dependent on environmental conditions. As a result of business picking up, realty sees a swell in demand in July- September. The construction assiduity is anticipated to reach Rs. 65,000 crore (US $ 9.30 billion) by 2040. Experts are envisioning that the real estate sector is going to contribute 13 percent to the country’s GDP by 2025. These figures prove the rapid growth – the assiduity foresees.

At the same time, it indicates a fierce competition between players in the assiduity.

What Is a Real Estate CRM, and Why do Associations Use it?

A real estate CRM is a robust out- of- the- box solution to speed up real estate deals. The main motive of sales and marketing teams for any real estate establishment is to get new clients. Real estate CRMs are custom made according to organizational  requirements.
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The benefits of using CRM software makes it easier to connect with clients and helps envision and  insulate leads grounded on:

  • Their likes and dislikes
  • Spending patterns – by understanding their interests
  • Tracking their conditioning
  • Relating their intent

The number of sales transformations differentiates between a successful agent and an underperforming one. A Realty CRM helps team the gap between both and increases agents’ productivity.

An end to end, real estate CRM consists of:

  • Lead generation
  • Managing property inquiries
  • Automating reserving
  • Agent/ Sales Reps Management
  • Site visit operations
  • Managing systems

It also includes:

Lead activity tracking

  • Timely follow- ups
  • Developing effective marketing campaigns
  • Productive perceptivity and analytics

CRM maps the entire client journey with zero lead leakage.

Why is Real Estate CRM Important for Sales?

A CRM for real estate is essential for realtors and brokers. It’s because it serves as a unified result to knit multiple data points present in the perpendicular. Real estate involves both investment and emotional value. Here, customer meetings are frequent, and one can not go to miss out on them. Property managers waste a lot of time on  unnecessary follow- up phone calls.

They can rather spend this time attending real- time inquiries. Another reason why real estate associations should consider a CRM is for convenience. Purchasing lands or properties bear a lot of attestation and collateral. Sharing them over emails, posts,etc. produce multiple cases of the same document. It’s again a hassle to manage if any paper or information requires changes.

A CRM connects all the parties involved in the sale.

How Does Real Estate CRM Accelerate Sales?

Effective Lead Landing

It can get grueling to manage leads while using traditional lead accession styles. One of the biggest challenges is to miss out on prospects. It happens when you run multiple marketing campaigns running on different online and offline channels.  A real estate CRM software helps capture leads from all the sources. It includes websites, landing pages, and third party website portals. You can indeed upload your lead data to the CRM system. also the system auto assigns them to the sales agents grounded on specific attributes.

Real estate CRM provides a complete overview of all operations and effective channels. It also tracks if the agents are following up on specific leads, along with each lead’s status.

Out of The Box Integrations

A real estate CRM lets you integrate calls, exchanges, emails, and the mobile app.  Your call center agents can see all the incoming leads on a single dashboard. They can also see the history of  relations with a implicit client and map out the entire client pathway.

Lead Categorization and Distribution

Let’s say-so – you have got leads from different channels, for example, as online advertisements, television, Radio, and Billboards. Now, you can view, assign, and follow up with the leads grounded on different order buckets. You can distribute them to agents grounded on position, availability, demographics, financial status, etc.  CRM helps make strategy and customise communication. For case, if a lead wants to buy a property in Kolkata, you can assign him to a sales agent from the same region. In addition to lead categorization and segmentation, you can shoot automated emails and SMS through the platform.

Lead Scoring

This point helps sales teams identify the best opportunities for closing a deal. A real estate CRM, using built-in criteria, defines leads as high, medium, and low precedence. This way, your sales agents would know whom to attend to first at any moment.

Also read: Using Technology to Transform the Businesses


To add up, successful Realtors consider real estate CRMs a necessity. Hence, they use it to noway miss out on any opportunities to connect with implicit clients. Therefore, it helps them manage follow-ups with clients, manage systems, access real- time reports, and more. In addition, realtors can develop successful marketing  campaigns with CRM software. There are several touchpoints in a real estate deal, including bookings, deals, payments, and more. As a result, this can affect in mismanagement. Hence, there’s a need to unify all the processes.