Nowadays one of the most prominent businesses is having an eCommerce store. eCommerce is the activity of buying and selling products over the internet. Many big giants such as Amazon, Alibaba, eBay, and many more are operating at such a big scale that is a wonder how these eCommerce companies manage their work process.
Artificial intelligence plays an essential role in helping eCommerce companies to manage and optimize their work process. The technology has successfully revolutionized many eCommerce businesses. The implementation of artificial intelligence enables the eCommerce business to grow exponentially.
How AI Transforming Commerce Business
1. The Recommendations:
The first domain in which AI is playing a vital role in the world of eCommerce is recommendations. By using different algorithms like collaborative filtering, content-based filtering, etc. Artificial intelligence is taking the feedback from the users as input ranging from the user’s review of the products, comments, and the information generated by the link opened by the user, categories the user spends more time in, product user clicks on and after getting all these information the AI algorithm provides the recommendation to the user to increase the engagement on the platform and thus results in more purchasing for the eCommerce business.
2. Customer-centric Search:
The eCommerce platforms get tons and tons of searches per minute on their websites and in order to give a user-centric experience to the customer, artificial intelligence plays a crucial role. It results in making the eCommerce website and applications smarter and astonishing leading the user to get a more satisfying shopping experience than any physical store. Artificial intelligence helps in putting life in eCommerce stores making the user-centric experience great.
3. eCommerce Chatbots:
Many eCommerce retailers are already becoming more sophisticated with their artificial intelligence capabilities they are capturing attention and another approach that is widely growing is known as conversational commerce. A chatbot is a specific program that is designed to maintain a conversation between human users and robots.
Chatbots can automate order processes, it is an effective and low-cost way of providing customer service. Customer service online is in itself a requirement as opposed to an option. Now chatbots are becoming that mature, they are leveraging themself to that extent that this is not an option but this is a necessity for the eCommerce, If eCommerce business has to manage tons and tons of users at a single time it would not practical to hire sales and customer representative for massive queries so chatbots not only lay down their cost but also provide a much better experience and a much faster pace.
4. Order Management:
It will be a mess to manage tons and tons of orders manually, here artificial intelligence is used as a rescue. Artificial intelligence is providing some out-of-the-box solutions to manage the orders by robots and managing their paths for dispersing them in an optimized way and at any time. There are a number of artificial intelligence algorithms like DFS, BFS, and many more that manage the order dispersal and the route deciding in a very optimized way thus saving a lot of time and a lot of cost to the companies.
This is just the tip of the iceberg artificial intelligence offers a lot of benefits to the eCommerce business and it won’t be wrong to say that this technology is surely transforming the world of eCommerce in the most optimized way