Website, the most powerful weapon to take up your business online. An online presence is essentially the most important thing for any business. It supports your business by adding extra features where you can showcase your products to the world. It is really important these days to have a website for your business. However, it is more important to have an engaging website.
How to Create an Engaging Website-
In this blog, I will share my views on how to achieve an engaging website that will really turn your business around and will be able to bring more traffic to your website. Here are few things to look at;
1. Have a simple layout for the homepage-
To start with your engaging website, start with a simple layout to your homepage. It must be very specific to your business, make sure you are not complexing things by adding numbers of unwanted things.
2. Choose the right colour-
Choosing the right colour is one of the important aspects of an engaging website. Colour conveys the phycology of a business. When people see colours, they will always think or feel a certain thing. Colour actually triggers a certain part of your brain and it will help you to remember few things according to its colour. Hence, choosing the colour wisely can be vital.
3. Use easy to read fonts-
We usually take less consideration than the font or more specifically, a typeface is an integral part of web design. In fact, your font choice can be a decider for your entire website. If website visitors struggle to read your content, it is obvious that they already start losing interest. This way it is really smart to choose one of the easiest fonts to read which the majority can understand.
4. Easy to navigate-
Having an organized and easy-to-navigate website is very beneficial and important for the overall user experience. Visiting a website with disorganized navigation is like driving somewhere which is covered with fogs: where you have less visibility to get what you expect.
6. Place social media plug-in-
Placing a social media plug-in makes your website trustworthy and attractive. It helps to generate more traffic onto the website also gives social media awareness. It also allows your customer to share your content on social media easily.
7. Customer chat support-
Including chat support on your website will be really helpful. By the means of chatting your customers can reach out to you directly with their queries or concern.
If you are unable to guide them live, you can also have a chatbot which can assist them with minimum numbers of essential queries. Bringing this in your website will not only add a feature but also improves the customer satisfaction and trust.
7. Use Multi-media-
In this fast-running world, we see people do not have time to read the whole content onto your website they would like to grab the idea or the product by the mean of images or videos. For a product: we see a walk-through video is enough to get the details of the product. This is also one of the coolest ways to showcase.
8. Introduce Analytics-
Using analytics helps you to find your customer needs and requirement. You can easily get insight into your customer’s behaviour. Analytics, allows you to study the patterns and trends and by using which you can always have scope to enhance your website with the best user experience.
9. Mobile-friendly website-
As we all know people started to use the mobile phone extensively for anything on the internet. To give your customer the best positive experience you should leave the traditional way to have a website. Having a mobile-friendly website is more important these days and in future.