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Role of Technology in International Business Communication

Role of Technology in International Business Communication

Technology is no longer reserved for particular countries or specific groups of people. Nowadays, even the average person are having access to some form of technology, which is helping the technological and international business revolution. Therefore, in this blog we will discuss the role of technology in international business communication.

We will look at some of the ways in which technology is affecting international business and what we can expect as technology and innovation are continuing to grow and expand.

Also read: Benefits of Digital Transformation for your Business


Not so long ago, there was a time when writing letters was the only method to communicate with your international business connections. These letters used to take days, weeks, and even months for reaching their destination. However, now, look at where technology has gotten us! We can now send emails and messages instantly and communicate through platforms like Skype and Zoom.

The role of technology in international business communication involves telecommunications technology. This is what makes running an international business doable. It’s significant for sending invoices, communicating with suppliers, dealing with customers, and keeping in touch with employees that may live in other areas of the world.

Social Media

It could be said that social media is a domain of telecommunications. However, it deserves the attention of its own as social media is giving international business a platform from which it is able to skyrocket. Social media is keeping tabs on global trends in decor, art, fashion, furniture, and a wide range of other products, which offers international businesses with impressive insight.

Whether it be Facebook, Linked In, Instagram, or others, having a social media account enables international businesses to connect with their target audience worldwide. And also helps in advertising their products to them. Where once people would not be exposed to businesses from other parts of the world, social media has is making it easier than ever to stumble upon businesses from all over the world.


There have been various major advances in transportation in the last 8 decades or so. No one wants to wait months for their international purchase anymore; that’s because the commercial jet craft is making transporting products to different areas of the world affordable and timely.  Consumers from all over the world these days are all about instant gratification. So there is a higher emphasis on getting shipping orders as quickly as possible.

The development in air travel and airports worldwide is also making traveling for business people more accessible and made a huge rise in the travel industry, opening opportunities for many international businesses.

Also read: Biggest Challenges to a Successful Digital Transformation


If you’re an international business that sells items, you would have directly leveraged from the latest innovations in production. The role of technology in international business communication is playing a major role in the production processes. We know today and associated processes such as financial planning, production planning, and marketing. Thanks to technology, companies are having production and manufacturing plants in several different countries, and you can choose where to build your manufacturing plant based on where materials are easily sourced and where skilled labour is available and affordable.

future of robotic process automation

Market Globalisation

Market globalisation began creating its roots when it became more affordable and available to transport and sell products in different countries. Because of television, social media, and the low costs involved in transporting items around the world. There has become a kind of convergence in consumer preferences and tastes. For example, there was once a time when only Americans used to wear jeans. But now people all over the globe are interested in buying and wearing jeans. And that is how market globalisation is working. The same thing goes for brands such as Pizza Hut, McDonald’s, etc.

Also read: Digital Transformation Examples for Business Success

The Future of International Business

Technology is evolving always, and things in the international business circumstances won’t ever stay the same for very long. While it is always impossible to forecast the future exactly. As business experts, we anticipate to observe trends in international business leaning more towards services than products, the inclusion of digital currencies as a method of payment. And an emphasis on transparency and eco-friendliness.

The more you get to know technology, the better you can use it to your business’s advantage.

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What is the role of technology in international business communication?

New technologies are allowing businesses to better understand their target market and boost their efficiency. Nowadays, small businesses can compete with giants of the market. And that has only been made possible with the introduction of the internet. Companies are investing heavily in technology internationally.

What are the roles of technology in communication?

Technology is affecting communication by making it possible for working closely with clients who may even be on the other side of the planet. It is possible for maintaining communications with clients from a remote setting, using apps. Such as Microsoft Teams, Zoom, and Google Meet.