As the world is becoming increasingly digitized, the field of marketing is developing at a rapid pace. In order to stay above the curve, digital marketers must constantly invest time and energy into upskilling and learning. Digital transformation in marketing is changing the landscapes of organizations. With a sound understanding of algorithms and new features, marketers are positioning themselves and their companies for success.
What is Digital Transformation in Marketing?
A digital transformation in marketing is referring to the shift from mindlessly using digital channels for marketing to actively following digital excellence. This means leveraging data to get insights that are improving the customer journey. And delivering more personalized experiences. For achieving this, businesses need to invest in technology and data-driven marketing platforms. There is also a need for creating a culture that values innovations and empowers marketers to experiment with new approaches.
Trends of Digital Transformation in Marketing Marketers Can’t Skip in 2023
AI in Marketing
In the last few years, however, AI is beginning to move from the realm of fiction into the reality of everyday life. Thanks to developments in technology, AI is now being used in a broad variety of fields. Ranging from medicine to transportation. Perhaps one of the most considerable ways in which AI is being used today is in marketing. By analyzing customer data, AI-powered chatbots are providing personalized recommendations and targeted ads. Moreover, AI is also helping businesses in identifying customer trends and preferences. In short, it’s safe to say that the world of marketing is being changed by AI.
Before the metaverse, social media platforms were one of the few significant ways for brands to connect with their customers online. However today, with metaverse, brands have an entirely new landscape to explore. In the metaverse, brands are creating their own virtual spaces where they can interact with customers in a more personal way. This is opening up a whole new world of possibilities for marketing and customer engagement. With metaverse, brands can create immersive experiences beyond traditional social media’s limitations. For instance, brands can host virtual events, providing customers with an interactive and unique brand experience. By creating unique and interactive experiences, brands are reaching consumers on a whole new level. In the coming few years, social commerce is likely probable to continue to grow and evolve. Hence, offering brands new and innovative ways to connect with customers.
Digital transformation in marketing is run by personalized experience. Automated email marketing is a fantastic way to reach out to your customers on a personal level and let them know about upcoming discounts or events. By setting up triggers or schedules, you can make sure that your emails are sent out at the right time. As well as to the right people. Personalized emails can be far more successful than mass emails. As they are showing that you are taking the time to connect with your customers on a one-on-one basis. In addition, automated email marketing can help you in saving your time and money in the long run.
Programmatic Ad Buying is the incorporation of software for purchasing digital advertising. While the conventional method includes requests for proposals, human negotiation, and quotes, programmatic buying is making use of algorithms and machines to buy ads. Automation is fast and efficient. Ultimately, it is increasing conversions and lowering the customer acquisition cost. Hence, it is one of the major trends of digital transformation in marketing.
How Is Digital Transformation Moving Marketing? Detailed Case Study
Modifying a business in order to perform better in the digital economy is not a simple task. It is requiring an amalgamation of innovation, technology, leadership, and vision. It is much like a technical game. Below are some companies that have embraced digital transformation in marketing to prove a significant advantage. And setting a benchmark for digital transformation examples in marketing.
Domino’s Pizza is one of the world’s leading pizza brands that has established a huge digital transformation in marketing. Its goal was to deliver hot and freshly made pizzas straight to consumers. They are using artificial intelligence and chatbot technology. And leveraging the anywhere, anytime nature of Facebook Messenger as well as a conversational interface. Users who already had a Domino’s Pizza account are using Facebook Messenger to reorder a previously ordered pizza or jumping straight into ordering their regular choice. The users also get timely updates on how their pizza was coming along and are able to track it, from preparation to delivery.
Furthermore, businesses can invest in conversational AI as it is offering a whole new category of choices that business leaders needed to consider when they served their customers. By investing in such technology, Domino’s Pizza was delivering on its promise of hot and fresh pizzas directly to consumers.
One company that has been leading the way in this digital transformation in marketing is AUDI. The company has presented several innovative digital solutions, including the Audi City concept. This concept uses micro-showrooms in city centers for introducing users to the brand’s entire catalog of car models. The Audi City solutions are highly effective. And it is boosting sales by 60% compared to traditional showrooms. Therefore, as the world is continuing to digitize, AUDI will likely continue to be at the forefront of innovation. Hence, developing new and better ways to deliver to its customers.
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What do you mean by digital transformation in marketing?
Digital transformation in marketing is about leveraging the digital enterprise. It means incorporating technology to continuously evolve all areas of the business model, including what it offers, how it interacts with customers, and how it operates.
What are the 4 major characteristics of digital transformation?
- Customer Experience (CX)
- Data & Analytics.
- Cloud Computing.